APPLIED ART

APPLIED ART

         The Graphic Design/ Applied Art department focuses on the theory and practical applications of design, art, computer graphics, imaging and photography. Students of this department are prepared to develop their skills in creative problem solving to build their career in the field of advertising, media and communication. An industrial liaison panel made of industry level practitioners helps the students of this department to choose their career path, thus, bridging the gap between academics and employment.

        Applied Art is a means of communication, that may be considered to be any illustrative or design function applied to the publishing, advertising, display, visual education, mass media and manufacturing fields. The department reflects the multidisciplinary nature of modern communication design. Today we live in the world of Information and Technology, where boundaries separating various media are getting rapidly distorted. For the students of Applied Arts today an integrated approach is essential. This includes the understanding of the basic visual forms for communication, the various media of advertising and accepting various tools for execution like photography, films, print and fast developing field of computer applications.