COMMERCIAL ART

Imagine a world without communication at any level. We wouldn’t have evolved as much as we have now. Ability to communicate in a variety of ways gives human an edge over the rest of living beings & helps us share our ideas, dreams, goals & most intrinsic feelings. Advertising in its nascent form goes back to Egyptian, Greek & Roman civilizations when rock/wall paintings were used to convey commercial messages. It has now being refined with use of all media of communication. All corporates today have a substantial part of their spendings dedicated to advertising as markets have become highly competitive. This has made advertising a lucrative career with an unparalleled growth.
The course content and curriculum of Commercial Art have been designed as to give a very balanced & comprehensive input to the students keeping with the latest trends. On successful completion of the course not only does a student develops a focused designing sensibility but also develops a flair for other associative creative skills and would be capable of independently taking on assignments in the field of advertising and communication